SEO in Sri Lanka | Search Engine Optimization in Sri Lanka

In one of my past presentation at Refresh Colombo I talked a bit about SEO in Sri Lanka, but only a few really understood the concept. The search engine industry is blossoming in Sri Lanka but it still has a long way to go. The number of people using the Internet to search for products and services in Sri Lanka are rising everyday. So if you manage to rank well for your desired keywords you can beat your competitors easily. Depending on your market the increase in sales can be up to thousands of Rupees. So SEO is definitely something you should consider in your marketing plan.

SEO Services /Consultation

If you are considering hiring someone for search engine optimization it is important to remember that it is not only about ranking well in search engines. It involved analyzing your traffic, creating targeted content relevant to your market, improving the usability and bounce rate of your site and a whole lot more. That is why it is important to hire someone who has knowledge about the various aspects of SEO.

SEO Sri Lanka

SEO Sri Lanka

Who Can Benefit from SEO in Sri Lanka

Although any website can benefit from SEO, not every company will see a huge benefit from their search engine marketing efforts. High percentage of Internet users in Sri Lanka belong to the young adults category, which generally means age 16-32. If you have a product that cater to this market then you are more likely to benefit from SEO services.

SEO is a long term investment where you can benefit from rankings for years to come. Since I rank well for search terms like “SEO Sri Lanka”, “SEO Company Sri Lanka” I get requests to optimize websites. But in most cases they want to see quick returns and many are unwilling to invest for more than two three months. Financial difficulty is one reason for showing reluctance but mostly its a matter of them not understanding the process.

Hire a Professional for SEO

Search engine optimization is an area that is always expanding. Although building well anchored back links is still important there are many other factors that contribute to search engine rankings. In fact getting traffic only from search engines is a bad thing because that means people are not recommending your website and not sharing your website in there social networks. This is why it is important to hire someone who knows about all aspects of SEO to optimize your websites, otherwise you might find your website removed from the Google index.

Choosing SEO Company in Sri Lanka

If you are looking for a SEO company in Sri Lanka be sure to check out if there website meets the required standards. Do they rank in search engine for keywords like “SEO Sri Lanka”, if they cant rank for those keywords how can you expect them to rank your website. SEO in Sri Lanka is done mostly by web design companies and most of the time they will submit your website to few directories and that’s about all the optimization you will get. Don’t go for the cheaper options, but go for the best option available to you. There are some good SEO agencies in Sri Lanka that mostly cater for international clients, so for small business hiring them could be beyond there budget. Another good options is hiring SEO freelancers who are more within small company budgets.



  1. says

    I’ve been following SEO for sometime now and from what I’ve seen is business are not adapting as fast as they should be. I guess they don’t understand the true potential of ranking high for important keywords.

    Designers only do the minimum requirement form what I have seen, however I have seen a few designers make some Gretal changes in their themes for SEO.

    I guess at the end of the day you really have to have some knowledge in what your buying and paying for.

    • says

      You are 100% correct. This is especially bad in Sri Lanka where most businesses hardly understanding the value of SEO. The ones who have heard about it only have a vague idea about it and hardly bothered to try it out.

  2. Ashique says

    True but if you see most of the web design companies in sri lanka who regard themselves as SEO specialist have no knowledge in the Onpage structure. Certain websites have no text at all but only images or fully designed with flash but they are not aware of the key and the basic onpage knowledge which plays a vital role in the search engine ranking. SEO in Sri lanka will need some to grow.


  3. jj says

    Nishadha, First time here at your blog, and I’m thinking that I’ve been missing out on great info from your posts. SEO is the key to good standing in Google ranking, something I had at one time however I’ve lost it for my blog. You have some great info here, and have enjoyed reading some of your past posts. Will certainly return. Thanks jj

  4. Sietse says

    Nice read, thanks!

    So why is it that website-owners in Sri Lanka know less about SEO than anyone else? It’s not like they’re much behind using the internet or anything, right?

    Sounds like a good business opportunity to set up a webdesign office there.. :)

  5. SEO Srilanka says

    I have to agree with Nishadha at this point. Its not about the usage of Internet in sri lanka. Most of web site owners havent even heard of the word SEO.
    With the rise of Internet Business we can look forward to good future in SEO industry even in Sri Lanka.

    Do the SEO right way always .
    regards, Osanda Cooray.

  6. says

    I still get contacted by content scraping sites asking if I want to import my RSS feed and get more ‘exposure’. They are still not realizing the Panda update and the negative effect it has on SEO for duplicated content.

    • says

      Well content syndication is a good thing as long as you know what you are doing. Showing a small paragraph and linking back to the original article is very advantageous.

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