In one of my past presentation at Refresh Colombo I talked a bit about SEO in Sri Lanka, but only a few really understood the concept. The search engine industry is blossoming in Sri Lanka but it still has a long way to go. The number of people using the Internet to search for products and services in Sri Lanka are rising everyday. So if you manage to rank well for your desired keywords you can beat your competitors easily. Depending on your market the increase in sales can be up to thousands of Rupees. So SEO is definitely something you should consider in your marketing plan.
If you are considering hiring someone for search engine optimization it is important to remember that it is not only about ranking well in search engines. It involved analyzing your traffic, creating targeted content relevant to your market, improving the usability and bounce rate of your site and a whole lot more. That is why it is important to hire someone who has knowledge about the various aspects of SEO.
Who Can Benefit from SEO in Sri Lanka
Although any website can benefit from SEO, not every company will see a huge benefit from their search engine marketing efforts. High percentage of Internet users in Sri Lanka belong to the young adults category, which generally means age 16-32. If you have a product that cater to this market then you are more likely to benefit from SEO services.
SEO is a long term investment where you can benefit from rankings for years to come. Since I rank well for search terms like "SEO Sri Lanka", "SEO Company Sri Lanka" I get requests to optimize websites. But in most cases they want to see quick returns and many are unwilling to invest for more than two three months. Financial difficulty is one reason for showing reluctance but mostly its a matter of them not understanding the process.
Hire a Professional for SEO
Search engine optimization is an area that is always expanding. Although building well anchored back links is still important there are many other factors that contribute to search engine rankings. In fact getting traffic only from search engines is a bad thing because that means people are not recommending your website and not sharing your website in there social networks. This is why it is important to hire someone who knows about all aspects of SEO to optimize your websites, otherwise you might find your website removed from the Google index.
Choosing SEO Company in Sri Lanka
If you are looking for a SEO company in Sri Lanka be sure to check out if there website meets the required standards. Do they rank in search engine for keywords like "SEO Sri Lanka", if they cant rank for those keywords how can you expect them to rank your website. SEO in Sri Lanka is done mostly by web design companies and most of the time they will submit your website to few directories and that's about all the optimization you will get. Don't go for the cheaper options, but go for the best option available to you. There are some good SEO agencies in Sri Lanka that mostly cater for international clients, so for small business hiring them could be beyond there budget. Another good options is hiring SEO freelancers who are more within small company budgets.