Social media teams, marketing teams, business analysts and even small businesses are constantly on the lookout for ways to improve their Twitter marketing efforts. And like any trade without the proper tools you’ll find it hard to dominate Twitter and more importantly you might find yourself left behind by your competitors. So here are some awesome Twitter tools for businesses to grow, maintain and streamline their Twitter marketing efforts. Now lets analyze how these tools will help your business dominate Twitter.
Twitter Tools for Business Management
In this section I’m going to talk about Twitter tools that you can use to effectively manage your business. In this context management means
- Monitoring brand mentions to respond quickly to negative tweets
- Gathering business intelligence by spying on competitors Twitter streams ( after all it’s publicly available )
- Responding to mentions, replies and direct messages
So what are the Twitter tools that support these functions?
My favorite tool to manage business accounts. Keep in mind that HootSuite is a full blown social media dashboard that has support for many other networks, including Google+, LinkedIn and Facebook. This visually pleasing tool enables you to do all of above mentioned functions straight from their online dashboard. It’s just a matter to setting up different streams and even that process is well thought out in HootSuite.
You can have one stream to see you direct messages, another stream see your Twitter mentions another stream for specific Twitter searches. You can even use it to gather business intelligence about your competitors.
HootSuite if free for one users so if your a business owner who handles Twitter marketing yourself this is more than enough. But if you’re a medium sized business with a social media team HootSuite offers a very affordable team plan where you can upgrade per user. I use this regularly for my clients and definitely one of the best tools out there to monitor your business on Twitter.
Before Twitter acquired it TweetDeck used to be awesome. It support multiple social networks and one of the first software to introduce streams to track various interactions. Sadly now it has support only for Twitter. Having said that there are some instance where it can be useful.
For starters it provides a native app for Windows and Mac. Native apps often runs smoothly compared to web based services. But if you want to do everything online they provide you with a web interface as well.
Twitter Tools for Business Marketing
Above section talked about Twitter tools to manage your business. But to manage you need to have Twitter followers in the first place. So essentially a Twitter marketing tool should have the following ingredients.
- Mechanism to increase Twitter followers
- Some automation to save time
- Easy way to track promotional tweets
Which Twitter tools cater to these needs ? Lets start with my favorite
My favorite Twitter marketing software. I regularly use this for myself and my clients. This has so many build in features to save you tons of time.
First of all there is the automated mechanism to increase Twitter followers. You can search for people by keywords, geographical location, recency and many other factors. If you’re a local business then you can use the geographical location search and automatically follow users nearby your shop. Or you can ask it to follow everyone who is following one of your competitors. Imagine trying to do things manually and you’ll realize how valuable this tool is. If you want to learn more check this article where I have covered all it’s features in detail.
But that is not all, you can use it to send thank you direct messages, automatically shorten URL’s via a service of your choice, automatically retweet another user etc. If you’re active on Twitter or planning to be active then this is probably the best $55 you’re going to spend.
Although TweetAdder is only for Twitter Socialoomph professional edition covers Facebook, LinkedIn and many more. This alone make Socialoomph attractive for business that manage multiple social channels.
There are few more unique features in Socialoomph that might interests some businesses. The self destructing tweet of Facebook update is one of them. If you’re regularly running promotions and don’t want to show outdated promotions in your feed then this is a great option.
The biggest difference is in the price. While TweetAdder is an one time payment Socialoomph is a bi weekly recurring payment. The fully functional professional edition is $36/month while the Twitter only option is $14/month. They are charged bi weekly so you can cancel withing two weeks.
The best thing is to sign up for the service and use the 7 day free trial of the professional edition. If you like what you see then you can pay and keep using the service. Give Socialoomph a try.
Twitter Tools to Schedule Tweets
All of the tools mentioned above support schedule tweets, so why did I add a separate section for scheduling tweets? Because I wanted to add my favorite Twitter scheduling tool…
There are two reasons to use BufferApp. First of all it’s very easy to use and probably has the easiest to use scheduling mechanism. The second reason is it’s everywhere. Via integration with plugins, blogging services and various other services BufferApp become one of the leading services when it comes to Twitter scheduling. Also it has a very easy to analyze dashboard where you can track clicks, retweets etc. If nothing else add the BufferApp button in your websites.
Essential Twitter Tools for Businesses
Listed above some great Twitter tools for businesses that I personally use manage and grow my Twitter profiles. There are hundreds of Twitter tools out there so there maybe alternatives that better fits your business. If you’re using another Twitter tool for your business do let me know the tool and the reasons for using it. If you any help in setting up these tools get in touch with me through the contact form 🙂 .