Search engine optimization is not only about increasing your visibility in search engine results, it is also about increasing click through rates of people who are viewing those results. Google authorship, indented listings, better meta descriptions, social interactions ( when you are logged into Google ) all help you achieve that. Another often overlooked thing that helps you achieve this is section linking.
What is section linking?
Section linking simply means adding a link in the web page that takes you to another section of the same page. This is especially useful in long articles where navigation to specific section become important. The HTML code for this is very simple, so if ever linked to another website then you can do this easily. Click here to learn it by using this simple demonstration.
How Section Linking Help in Getting Traffic
The best way to understand this is by taking a look at few examples. For example, take a look at this web page about increasing twitter followers. There you will see links to specific section like Find targetted followers using software, Twitter directories etc. Below is how it looks like in search engine results.
The section links are shown under the main results and they compliment the search term. People looking to increase twitter followers will definitely want targeted twitter followers so this will definitely increase click through rates. Here is another example how section linking works in a slightly different way. This is a flowchart tutorial done for a flowchart drawing software.
The search term is “flowchart best practices”, although that keyword is not there in the article title or not there in the meta description section it still ranks very well that specific keyword. Sure this one is not as competitive as the first example, still, it’s a nice way to get some traffic. Also, notice that it makes that specific result more attractive for searchers because they can straight away go and read flowchart best practices.
Can I Optimize and Choose the Links to Show?
Although I haven’t done any extensive study, in all the results I check if the section links are shown under the search result ( like in the first example ) then it is always the first three section links. You can take advantage of this fact and link to your most important content in the first three sections.
If the section links are shown within the search description then it could be any of the section links you have added in your article.
Advantages Beyond Search Engine Optimization
Adding section linking gives you a bunch of other benefits too. It makes it very easy for users to navigate your diagram and they will surely be thankful that you took the effort to do this. This will lead to more Facebook likes, tweets, and other social shares. Also because this engages the user more factors like average time on site will increase and bounce rate will reduce. All these social signals and other factors will help you move ever further in search engine rankings.
Conclusion: Section Linking is awesome
I see nothing but advantage when using section linking in your articles. In fact I cant see any disadvantage at all. I love to hear from my readers, can you think of an advantage in section linking? What other strategies do you use to increase traffic from search results? Please share them in the comments section.