Before continuing with the article you need to understand one important thing. People consume information in different ways. Whatever you’re looking for you can pretty much get the same information by reading a blog post, watching a video, going through a slide show, reading a PDF, listening to a podcast and so many other methods. So how do your create new traffic sources from existing content? By reformatting your existing blog posts and presenting them as slideshows, videos and PDF’s. So here’s a list of formats and places to submit them.
- Submitting slideshows
Slideshare, the most popular slideshow uploading site gets 3.5 millions visitors per month (based on Quantcast estimates). So there is definitely some traffic potential if you can come up with a good looking slideshow. Since you already have the blog post and the relevant details it’s a matter of distributing it across slides. Here’s a slideshow about increasing Twitter followers I created based on this article.
Take a look at how I changed the article content to better suite a slideshow format. Modifying the content to fit a presentation is just the start. There are many more things you can do to make it even better. Check out this article by HubSpot and another by KISSMetrics to get even more leverage from your slideshows. Although the articles mainly focus on Slideshare you can use it for any service that allows slideshow uploads.
Below are few sites where you can upload your slideshows.
You’re goal is to get traffic to your blog so make sure to leave a link to your blog in enough slides.
Another great way to increase exposure for your existing content is to convert that blog post into a PDF and upload it to a document hosting site.
The somewhat difficult part is converting your blog post to a PDF. However there few websites and tools to do this in an efficient manner.
If you’re using WordPress then you can use a plugin to do this. The problem is then you can’t adjust the article to fit as a PDF. For example you might add a call to action at the bottom or a introduction about you in the beginning. It would be hard to do this with a plugin.
If you want to modify the content and do some formatting to make it look more like a PDF then you can use a service like Zinepal. There is a free version with limited options. But to unlock the full features you need to purchase the pro edition. For 1 PDF it costs $5. If you want to create multiple PDF’s then you can use monthly plans which allow unlimited PDF’s.
Bonus: Zinepal converts the blog posts to kindle files and ePub files giving your more ways to distribute content.
Below are some sites where you can upload your PDF file.
Uploading Videos to Video Sharing Sites
This is probably the most time consuming method from the methods listed here. However it has the potential to send massive amounts of traffic to your website.
Although a bit time consuming it is not that hard to create a video as well. And there are plenty of creative ways to go about it. A professional video creating software like Camtasia will definitely help you in the process but there are plenty of low cost methods to create a decent video.
If you’re in a niche market where a good video can attract lots of traffic then you might want to outsource that process to a video creation company.
Some high traffic video uploading sites include
Using Image Sharing Sites / Infographics
People love images. They are the most shared thing in Facebook and Google+. Site’s like Pinterest have shown that people crave beautiful images. You can use this to your advantage and get lots of traffic from image sharing sites.
Whether to get traffic or not it’s always a good practice to add an image to your blog posts. It helps to catch users attention and adds a visual element to your pages or blog posts. If you’re looking to create an image to get traffic from image sharing sites the aim should be to make them curious, not to inform them.
Below image is a good example of how to arouse curiosity so people want to click on the image to come to the original blog post. The title says 10 while the image only shows 2. If you’re a movie fan then more often than not you’ll visit the website to check the rest.
Some popular image sharing sites include
Click here for a more comprehensive list with user number and audience details.
The popularity of sites like Instagram and Pinterest have shown that the demand for images is huge. This is understandable because everyone loves beautiful pictures. When it comes to info-graphics it doesn’t necessarily have to be beautiful. Sure it has to have some elements that catches the eye but more importantly info-graphics should provide some information in an easy to digest manner.
Some popular info-graphic sharing sites include
What Else Can You Do to Find New Traffic Sources?
Mentioned above are 5 ways you can convert your existing blog posts to find new traffic sources. They’re not duplicate content because all of them are formatted to suit that medium. If you successfully managed to do all of the above you can see a guaranteed increase in traffic. But in some cases doing one of them alone is enough to find success.
The 5 mentioned above are the methods I use to get more traffic from existing content. What are other methods you can use to find new traffic sources? When it comes to traffic I’m all ears so do mention your methods in the comments section.