There are hundreds of website owners who have a negative image about SEO because of underhand tactics used by people claiming to be SEO companies. I manage quite a few blogs and everyday I get unsolicited mail asking whether I want SEO services. These mails keep coming because they work with some people. Some gullible website owner might order one of their SEO packages and that makes all that spam emails worth it.
Thankfully these sort of mail request are almost non existent in Sri Lanka. However as I expand my freelance SEO services I have come across some business owners that are feeling frustrated about their SEO companies. This is understandable because there are many web design agencies that offer SEO services that simply doesn’t work. Most of the time what they do is add some meta tags and submit your website to few directories. These methods simply doesn’t work nowadays.
There are two reasons whey companies still do this even when warned. First thing is the poor understanding of SEO and how it works. The second reason is convenience. Why go looking for another company when you can have both services done from one place.
Like any other fields SEO also requires lots of hard work and commitment to learn. In an area like SEO where there are very few formal ways to learn it’s all about reading and experimenting. It takes years for people to truly master SEO. And you have to passionate enough to learn about the all the new changes to the algorithm and the latest trends that bring results.
So How Do I find a Good SEO Company?
Ask for references and some successful projects where they have managed to get desired results for the client. It’s always a good idea to ask for references related to your niche. For example if you’re running a hotel then it’s advisable to look for a company that has successfully done this for another hotel. There are quite a few companies that do SEO in Sri Lanka using old methods that can hurt your rankings.
Next thing is to look at how they’re going to achieve your rankings. If they’re talking about directory submissions, submitting to article directories or getting links for social sharing sites then you shouldn’t be hiring them irrespective of the cost.
A good SEO company have a holistic approach to SEO. They understand that it’s a combination of lots of small things that bring solid increase in rankings that stand the test of time. If your SEO company is talking about looking into your link profile, integrating social networks to your SEO work and talking about adding great content then you need to listen to them a bit more.
I hope after reading this article you’ll realize why you need a specialist for your SEO efforts and got some pointers about how to find those specialists. If you have any questions don’t hesitate to ask via the comments.