In today’s society, social media has become the new normal that has grown in popularity over the years. Social media is used for a lot of things such as communicating with family and friends, to advertising your business to your customers. Whatever you use it for, there’s one thing in common that anyone on social media would love, and that’s more interaction and engagement from your followers. If you’re looking to improve your follower base, this expert guide will give you the rundown of the top tips and tricks that you can use to increase follower engagement. Let’s get started.
Ask Random Question
While it may seem strange, asking random questions is a great way to help gain interest and engage with your audience. Those, even businesses, who ask random questions of their audience will trigger more intrigue from their followers. This is also a great way for businesses to gain information from their audience and potential customers without them actually knowing. Some random questions that you may be able to ask include, but not limited to:
- So what have you got planned for the holiday season?
- Do you like black or red?
- What makes you feel inspired each and every day?
- What is your goal in life?
The more random the better, but always make sure it doesn’t include any type of racism or other provoking comment that may infuse anger from your audience.
Humor is another great way to bring more interaction from your followers. Businesses can really improve their reputation and their customers trust by posting humorous content that makes your audience feel good. If you’ve been posting boring content and your interaction has been slowly dropping it’s time to bring back some fun. You can incorporate fun into your posts by:
- Adding funny images with captions that aren’t racist or provoking.
- Share funny stories that have a happy ending.
- Share family friendly jokes that people may not have heard before.
Ellen DeGeneres does it well and gains many likes and followers. In a world where there’s constant bad news on the news channels, it’s always good to have some humor from time to time.
Inspire A Reaction
With the new icons on social media like Facebook, people can now show what they’re feeling when they see your post. The new icons are Angry, Sad, Wow, Ha-ha, Love and of course Like. These new Facebook icons allow for your follower to engage and show their emotions even more. If you want to inspire a reaction, work on posting things that will cause them to use these icons. These can be anything from:
- Happy stories with happy endings
- Funny stories or quotes.
- Sad stories or causes that you’re passionate about.
- Things that inspire love like cute animals
Marketing the right content to get the right response will help you to improve your engagement on popular social media accounts.
Give Something Away
People like to win free things or enjoy getting discounts. If you’re a business trying to gain more traction, it’s a good idea to work on giving more discounts on products or give something away in a competition. Competitions are great for bringing in more interest from your followers. It doesn’t have to be a large competition, although it can help, all that matters is that your followers like the prize that’s being given away. Some competition ideas include, but aren’t limited to:
- 50 words or less
- Best joke of the week
- Photograph competitions
- Pay money for ticket competitions
- Free to enter competitions that require a name and email address.
People feel good when they have a chance to win something great. Why not try incorporating giveaways into your marketing efforts to try and gain more follower interaction.
What do you do to increase follower engagement ?
Social media is a powerful marketing tool for many businesses. If you’re wanting to improve your follower interaction, this expert guide will give you the rundown of what you can consider to help make this happen. So, are you ready to improve yours? And if you have any other great idea to increase follower engagement make sure to let me know in the comments section.
About Aaron Gray
Aaron is the co-founder of Studio 56 and is a passionate digital marketing expert who has worked with some of the largest digital marketing agencies in Australia. He has been working in the digital marketing field for ten years. Aaron loves to travel the world to not only enhance his cultural experiences but learn and enhance his skills in the digital marketing industry. He is dedicated to helping others reach their online marketing goals.