Online shoppers regularly check out customer reviews so that they can know more about an e-commerce website’s reputation. Customer reviews offer shoppers the opportunity to go through feedback and ratings for different products and services, which is what helps them make a buying decision. By collecting positive reviews, an online business can increase its traffic and improve conversion rates.
However, these reviews are equally important for e-retailers to customize their current and future marketing campaigns. They also help them to upgrade several components of their website.
All negative online reviews should be taken as guidelines to make the required changes. This way your customers feel valued and important.
How do Positive Reviews help?
Customer reviews are not just helpful for shoppers; they offer retailers honest and direct feedback by their target audience and general shoppers regarding different products.
For instance, if a product has received positive feedback; retailers will often move it to the front page of their product catalog. This will give more exposure to your already popular products so that more people can buy it without hesitating a bit.
If a service or product is not well received by customers, look deep into the reviews. You can also temporarily remove the product and re-launch it once you have fixed all previous glitches.
Any website development company will strongly recommend adding customer reviews to an e-commerce site. These are great ways to know how well your products are doing in the market.
Reviews are now an important part of any online shopper’s homework before he finally decides to buy a product. If you fail to highlight at least a few positive reviews or ratings of your product, you may permanently lose a potential customer.
When you give shoppers all the information they need for completing the purchasing process on the product page, they are more likely to convert. It is your job to not let them abandon your e-store. A shopper who leaves your site will probably buy from another online retailer that displays several positive reviews.
When you make this information easily available to users, they will not leave your e-store in search of favorable reviews. Almost 90% of shoppers believe that customer reviews affect their buying decision. A large percentage of online shoppers rarely buy any electronic products without browsing through an assortment of unbiased reviews.
Important for SEO
It is not just online shoppers, but has become an SEO essential as well. Search engine prefer boosting the rank of websites that have favorable customer reviews and feedback. So, keep updating your content with fresh reviews. With the help of customer reviews, you can easily make static product pages more dynamic. Your page automatically updates frequently when your customers are leaving reviews on your website.
These are some ways positive customer reviews can help boost the site conversion rates of your e-store. According to a recent report, adding customer reviews to an ecommerce site gave way for a 31% increase in the organic traffic to that particular page. The more optimized your product pages are, the more organic traffic you are going to receive.
When users reach an e-commerce site with a product in their mind; they are likely to become your customers by checking out positive reviews about that product.
About the Author:
Elena Tahora is a freelancer, blogger and an avid traveler. She runs Keen SEO services and aims to help small local businesses grow and succeed online. She’s all about self-improvement and lifestyle design.