With the growth of the Internet using population in Sri Lanka more and more companies are building there own websites and doing search engine optimization for there sites. Simply put Search Engine optimization(SEO) is the process of ranking your website in Google and other major search engines for a specific keyword using organic natural methods. Search Engine Marketing(SEM) can include paid methods as well. For example if you search for make money online in Sri Lanka you will find one of my previous posts as the first organic result.The other three results before that are paid advertisements which could be categorized as SEM. Although SEO has being there for a while it is relatively new thing to most Sri Lankan companies and it is certainly something that is a bit confusing to the top management. There are plenty of SEO companies out there that promises a great deal but fails to deliver on there promise. This has led to companies looking suspiciously at SEO companies but there are companies out there that do provide quality SEO services in Sri Lanka.

Benefits of SEO

Without a doubt there are plenty of benefits for properly optimizing your site for search engines , below are few benefits you can get through SEO

• Increase in Sales - If you manage to rank for a keyword that is related to your business then it could lead to a significant increase in your sales. For example if you are a florist then ranking for the keyword "flower delivery in Colombo" could lead to increase of sales
• Branding - Having a strong online presence is important for almost any business , Imaging someone searching for your company and comes up with a post criticizing your product , this could lead to losing trust with your customers

Optimizing your website( on site SEO )

On site SEO means optimizing your website for search engines , keep in mind though that this is only 10% of what you need to get good search engine rankings. But this 10% is very important for achieving good rankings. This is where shady SEO companies trick there customers , they charge a hefty fees for this although it could be done relatively easily. These are things like modifying your titles , H1 and H2 tags , writing keyword optimized posts , creating proper links , creating good navigation structure and optimizing your images etc.

Link building - the most important thing you need to rank in search engines

There are lots of factors that contribute to good search engine ranking but without a doubt one of the most important factors is the number of back links you have for your site and the quality of those back links. When you are hiring a SEO company this is one area where you have to be very careful because some black hat SEO companies promises higher ranking in a short period of time but they achieve that using illegal and shady method which could lead to your website not showing at all in search engines.

Choosing an SEO company in Sri Lanka

Below are few things you can do to make sure you find a good SEO company

• Check how well they rank for related keywords - this is somewhat of an obvious thing , if the company that is going to deliver your results can't even rank there website then its a bit tough for them to do that for you. For example you can search for "SEO in Sri Lanka" and see if that company comes up in the top 10 or something like that.
• Look for customer testimonials - This is one of the best ways to find a good company because you need to be doing a good job to have happy customers. Be aware of fake testimonials though because lots of companies have no problem adding fake testimonials in there websites. If they don't have them in there website make sure contact them and find some references.
• Ask for the exact plan - If its a good SEO company they usually have no problem providing you the exact details of how they are going to rank your website in search engines. This is a good way to avoid black hat methods and keep your company reputation in tact.
• No one can guarantee first place in search results - No SEO company can guarantee you first place in search results and it some company is claiming that then it is usually a fraud company.

Looking for Search Engine Optimization(SEO)  in Sri Lanka ?

If you are on the lookout for search engine optimization in Sri Lanka you can contact me . You will get advice on what keywords are relevant for your business , you will get your website optimized for search engines and if you are looking for rank for certain keywords a full detailed plan about how back links are gotten will be provided.