Significant advantages for some business
Social media marketing in Sri Lanka is a growing trend and there could be significant advantages for the early movers who take advantage of this. Although there are online advertising options like Google Adwords, Yahoo Ads etc very few companies are seem to be taking advantage from this. One reason could be the relative lack of internet users and even from that users only a very few purchase anything online. Having said that number of users in social networking sites like Facebook are growing rapidly in Sri Lanka and this presents you with a great chance to improve your brand name and of course to improve your sales. When it comes to social media marketing the only worthwhile option up to now is Facebook advertising which is relatively easy to use and a good return of investment considering the prize.
Facebook Advertising in Sri Lanka
Facebook advertising in Sri Lanka became really popular during the general election period where politicians fought among each other to promote themselves on the Internet. The anonymity offered by the Internet offered the chance to everyone to express there opinion freely and thus these pages became very active. And as usual after the elections the politicians and these pages are nowhere to be found. But some companies have taken advantage of Facebook advertising to enhance there brand image and sales. If your business is mostly targeted towards the young cr0wd then Facebook is a great place to advertise. The advertisers seem to be aware of this trend because most advertisements are targeted towards them. Some of the frequently appearing ads are for doing foreign degrees, various sorts of food promotions from famous companies such as GoNuts and various latest tech gadgets like mobile phones and laptops. As you can see these are mostly things young people would be interest in and another thing of note is that these are somewhat luxurious items as well. If you have an Internet connection it usually is a sign that you have a considerable income level which is another factor you should consider when doing Facebook advertising. However you should be aware of the rules regarding running Facebook campaigns because some companies already had there pages removed for violating the TOS. If you are interested in learning more I highly recommend the Facebook Guide by Jonathan Volk who is considered a super affiliate that has reported affiliate commissions more than 100,000$ just from Facebook advertising. Check out the Facebook advertising Guide.
Using Twitter to promote your business
Although not as popular as Facebook, Twitter is another social network site that you can use to promote your business. I haven’t seeing only few companies actively using Twitter to promote Sri Lankan businesses which in understandable considering the relatively low number of users. But still this is a free service and you should look at all possible ways to promote your business. An added bonus is sometimes twitter profiles and tweets show up on the first page of search engines for some keywords which could be a great way for some extra exposure. If nothing else just create a twitter account for free and do tweet some messages about your company making sure to add the necessary keywords. There are few websites that are trying to use Twitter to promote there websites, a good example being this website about Sri Lankan Weddings. Most businesses struggle in Twitter to build a follower base and if you are having such a problem then you can use a Twitter follower software to get followers.
Using LinkedIn to promote your business and the power of LinkedIn connections
LinkedIn is another very underestimated s0cial network that can have significant impact on your career and business. Unlike most other social networks this is a network of professional where CEOs, Managers and Directors hang out. LinkedIn members are usually people who are actively looking to enhance there careers and to build connections that will help in there businesses.A network like Facebook if more for sharing fun events and to keep in touch with friends. When it comes to social media marketing in Sri Lanka LinkedIn can be considered as the least used social network. The reason could be the high price of LinkedIn advertising or the relative low Sri Lankan user base. Whether you are looking to Search Engine optimization in Sri Lanka, Web Design in Sri Lanka or simply looking for business contacts then LinkedIn is the place to be.
Social Media Marketing in Sri Lanka Jobs
With the growth of social media there is a growth in demand for people who are skilled in social media. This could be a simple task like managing a Twitter account to somewhat advanced task like managing a Facebook advertising campaign. If you are interested in getting a job related to social media or interested in hiring someone for your social media work I highly recommend you visit social media job seekers.
Get in while its still new
As I mentioned before social media marketing in Sri Lanka is still relatively new and you can easily get the early adopters advantage in many niches. Like most other things social media takes time to understand and master and sooner you start sooner you will know how to do it properly. Want to increase your social media presence and no idea on how to do it ? Contact me for some help ( I charge a reasonable price 😉 ). If you have any questions the comment box awaits 🙂