There was a time not too long ago – even twenty years ago or less – that the internet didn’t have anywhere near as much power as it has now. As far as advertising was concerned, newspapers, magazines, mail marketing, door to door sales, and billboards were extremely successful in terms of promotion to consumers. These things still exist today, but the world wide web has so much authority over what we consume and don’t, that most people become visually aware of products through social media. Is there even a point in taking out a newspaper ad anymore? [Read more…]
With all the talk of social media marketing these days, you may think Email marketing is in deep water. But a study by a predictive analysis firm Custora says otherwise.
Email marketing has proven to be more effective than both social media marketing, as well as direct mail and banner ads. But the success of an email marketing campaign depends on a lot of factors, one of which is the time at which an email is sent.
You may not think it is that important at first glance, but emailing during the client’s top engagement times may increase the Email open rate by as much as 6%. Since an average email open rate is around 20-30% this is a big deal. [Read more…]
Email marketing has become one of the most effective ways for marketers to market products to potential customers and to strengthen their relationship with existing ones.
However, the success of a marketing campaign lies in a lot of factors, of which one of the most important is the emailing frequency.
Sure, a marketer should update the customer regularly on his products and promotions, but he should also know how many times an email should be sent. [Read more…]
If you’re into A/B testing then “Experiments” in Google Analytic are a great way to go about it. However one of the drawbacks in experiments is you can only use measure one goal during the experiment. This is alright in most cases because you’re usually testing one thing like CTR or number of signups. But once in a while you need to come up with ways to track multiple goals for a given experiment. We can’t connect multiple goals to an experiment, but what we can do is adjust the goal/create a new goal to measure multiple outcomes. [Read more…]
Do I need a social media specialist ? That’s a questions faced by many small to medium sized businesses. Most of the time social media is handled as part of marketing or in case of small businesses by the owner. This is understandable to an extent because of tight budgets and relatively low understanding of social media benefits. Hopefully these 3 reasons will convince you to hire a specialized social media manager. [Read more…]