When it comes to Search Engine Optimization (SEO), the seemingly endless amount of Google updates – going by the code names Panda and Penguin – have meant that many websites across the world have suffered in search. But if you follow some simple steps it’s not hard to future proof your SEO efforts. From duplicate [...]

Search engine optimization is not only about increasing your visibility in search engine results, it is also about increasing click through rates of people who are viewing those results. Google authorship, indented listings, better meta descriptions, social interactions ( when you are logged into Google ) all help you achieve that. Another often overlooked thing that [...]

If you are serious about having a successful website, you will simply have to do everything you can in order to be visible in search engine results. What this means is that if you do not rank well for desired keywords in search engine searches, you don’t have any chances of making it big in [...]

Short answer: whichever one happens to be given more weight by the major search engines. Long answer: they’re both the same thing, so you should act accordingly. Social media is basically a popularity contest. A Facebook “Like” is an explicit vote for popularity; and of course you can’t get into a social circle without being [...]

After the Panda update I’m focusing a lot on guest blogging to build links. Guest blogging helps out in SEO and it helps to build your brand and stand out as an authority too. Definitely something you should do if you want to rank well post Panda. However I do come across some blogs that [...]