Companies have a definite advantage over bloggers, small businesses, freelancers etc when it comes to using social media successfully. They already have a customer base that are eager to tweet their content. They have the money to invest on software and personal to manage their social media accounts. More importantly they have a bunch of employees which they can utilize to spread the word. Combination of all these things gives companies an edge when it comes to social media marketing, but very few companies truly take advantage from this. Most are reluctant to budget for these software and very few actually encourages their employees to participate in social networking and sharing sites. Below are how companies use social media successfully and lessons you can learn from them. Continue reading How Companies Use Social Media Successfully »