Digital marketing is getting much better by being more personalized, customer specific, real-time interactivity and systematic than ever before. At the same time, you see no sign of direct mail being disappear. With the new technological advancement and inventions powered with real-time reports, maximum reach with no time, is direct mail competent enough to survive these digital strategies? Yes, direct mail marketing strategy is still relevant, timely, customer focused and contemporary method to connect with existing customers and prospects. [Read more…]
An important part of any small business SEO strategy is backlinks, or external websites that link back to yours. The more back-links you have, the higher search engine rankings will ultimately be.
But how do you get other people to link to your online business space? If you want your business to be a success, using the following tips can provide a big boost in traffic to your website and help you expand your business, too. [Read more…]
With all the talk of social media marketing these days, you may think Email marketing is in deep water. But a study by a predictive analysis firm Custora says otherwise.
Email marketing has proven to be more effective than both social media marketing, as well as direct mail and banner ads. But the success of an email marketing campaign depends on a lot of factors, one of which is the time at which an email is sent.
You may not think it is that important at first glance, but emailing during the client’s top engagement times may increase the Email open rate by as much as 6%. Since an average email open rate is around 20-30% this is a big deal. [Read more…]
Email marketing has become one of the most effective ways for marketers to market products to potential customers and to strengthen their relationship with existing ones.
However, the success of a marketing campaign lies in a lot of factors, of which one of the most important is the emailing frequency.
Sure, a marketer should update the customer regularly on his products and promotions, but he should also know how many times an email should be sent. [Read more…]
If you’re into A/B testing then “Experiments” in Google Analytic are a great way to go about it. However one of the drawbacks in experiments is you can only use measure one goal during the experiment. This is alright in most cases because you’re usually testing one thing like CTR or number of signups. But once in a while you need to come up with ways to track multiple goals for a given experiment. We can’t connect multiple goals to an experiment, but what we can do is adjust the goal/create a new goal to measure multiple outcomes. [Read more…]