5 Tips for Enhancing your Email Marketing Campaign

Posted December 17th, 2011 by | Comments Off
Marketing | , , ,

If you are trying to drive a business, build a brand, and gain the loyalty of a massive customer base, one of the best methods for doing so is through email marketing. Because of the number of people who check their email on a daily basis, you have the opportunity to reach a large number of subscribers and even gain new ones. However email marketing is associated with spam as well. It has lessened to a degree because of the new spam protection laws passed by the governments, but some users are still skeptical. I previously wrote why email marketing in Sri Lanka is a bit flowed and relies mostly on spamming. Below are five tips you can use to enhance email marketing campaigns. Continue reading 5 Tips for Enhancing your Email Marketing Campaign »

How to Select a SEO Company For Your Business

Posted November 26th, 2011 by | 2 Comments
SEO | , , , ,

There are few things to consider when selecting a SEO company or agency. Quality of the service, the cost and time frame to deliver results are some of the important ones. Although many business owners are aware of SEO they have a hard time selecting a SEO company. Below are few things you should consider and few questions to ask before selecting someone. Continue reading How to Select a SEO Company For Your Business »

How Companies Use Social Media Successfully

Posted October 30th, 2011 by | 11 Comments
Business | , , ,

Companies have a definite advantage over bloggers, small businesses, freelancers etc when it comes to using social media successfully. They already have a customer base that are eager to tweet their content. They have the money to invest on software and personal to manage their social media accounts. More importantly they have a bunch of employees which they can utilize to spread the word. Combination of all these things gives companies an edge when it comes to social media marketing, but very few companies truly take advantage from this. Most are reluctant to budget for these software and very few actually encourages their employees to participate in social networking and sharing sites. Below are how companies use social media successfully and lessons you can learn from them. Continue reading How Companies Use Social Media Successfully »

Lets Talk Logo – The ABC of Logo Design

Posted October 25th, 2011 by | 3 Comments
Marketing | , , , ,

A logo can be described as a graphical image representing an organization and its activities. Companies uses logo's for promoting brand identity. It also plays vital role in providing visual cue for achieving brand loyalty. In highly competitive corporate world it is necessary to create a memorable logo that helps in brand positioning. Think about the iconic logos like Shell, Nike, FedEx, Pepsi, IBM or Apple,they were instrumental in building the image of those brands.If you study how the logo's of these brands changed over the years, you will understand how important they are in brand positioning!. Let us look at some logo design basics that helps in creating great logos. Continue reading Lets Talk Logo – The ABC of Logo Design »

How to Write an Email Asking for Help and Get a Reply

Posted October 19th, 2011 by | 5 Comments
Miscellaneous | , ,

I rank for few keywords related to various online things related to Sri Lanka. So everyday I get few mails inquiring about various things. I don't respond to most of the for various reasons. Since the number of emails are growing I decided to write this post to discuss why I will never reply to some of your mails and also to show how to write an email asking for help. Although this is mostly based on emails I receive, you can apply these things whenever you are mailing someone. Some of these things are so basic, it is very easy to rectify them. And following these steps will significantly increase your chances of getting a response from me. Continue reading How to Write an Email Asking for Help and Get a Reply »

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