As far as start-up growth is concerned, a lot of entrepreneurs today focus on winning over more customers and clients; however, not many have the skills to retain them. Some companies are too busy marketing themselves and driving excitement that they forget that the key to success in the business environment is customer retention. Believe it or not, it is possible to land more customers without spending a fortune; as well as keep them interested in what you have to offer for a longer period of time. However, to achieve that you must implement several smart strategies; strategies that might help you overcome your competitors without being forced to spend a fortune. [Read more…]
Digital marketing is getting much better by being more personalized, customer specific, real-time interactivity and systematic than ever before. At the same time, you see no sign of direct mail being disappear. With the new technological advancement and inventions powered with real-time reports, maximum reach with no time, is direct mail competent enough to survive these digital strategies? Yes, direct mail marketing strategy is still relevant, timely, customer focused and contemporary method to connect with existing customers and prospects. [Read more…]
An important part of any small business SEO strategy is backlinks, or external websites that link back to yours. The more back-links you have, the higher search engine rankings will ultimately be.
But how do you get other people to link to your online business space? If you want your business to be a success, using the following tips can provide a big boost in traffic to your website and help you expand your business, too. [Read more…]
With all the talk of social media marketing these days, you may think Email marketing is in deep water. But a study by a predictive analysis firm Custora says otherwise.
Email marketing has proven to be more effective than both social media marketing, as well as direct mail and banner ads. But the success of an email marketing campaign depends on a lot of factors, one of which is the time at which an email is sent.
You may not think it is that important at first glance, but emailing during the client’s top engagement times may increase the Email open rate by as much as 6%. Since an average email open rate is around 20-30% this is a big deal. [Read more…]
Email marketing has become one of the most effective ways for marketers to market products to potential customers and to strengthen their relationship with existing ones.
However, the success of a marketing campaign lies in a lot of factors, of which one of the most important is the emailing frequency.
Sure, a marketer should update the customer regularly on his products and promotions, but he should also know how many times an email should be sent. [Read more…]