While SEO is one of the most efficient and cost effective ways to drive tons of targeted, organic traffic to your site, too many companies improvise themselves as SEO experts these days. This can be confusing to business owners who are new to this marketing method and can prove to be very costly in the long run. In this article, we’re going to cover five basic factors everybody should look in a good SEO service provider. [Read more…]
There was a time not too long ago – even twenty years ago or less – that the internet didn’t have anywhere near as much power as it has now. As far as advertising was concerned, newspapers, magazines, mail marketing, door to door sales, and billboards were extremely successful in terms of promotion to consumers. These things still exist today, but the world wide web has so much authority over what we consume and don’t, that most people become visually aware of products through social media. Is there even a point in taking out a newspaper ad anymore? [Read more…]
Is you business outsourcing various parts of your digital marketing to various companies? If your SEO is handled by one company and social media marketing is handles by another company then this disjointed digital marketing effort can hurt your business. Why? Because search, web design and social are not separate entities anymore.
For example take a look at the search engine ranking factors report compiled by Moz, one of the leading authorities when it comes to digital marketing. If you look at the report you’ll see the correlation between social metrics and higher rankings. The following social factors had a strong correlation with higher rankings. [Read more…]