Social media sites can provide a variety of benefits for new technology business owners striving for growth and success. As the internet continues to evolve at an incredibly fast rate, starting a new venture in the technology industry can be difficult to crack with high levels of competition in many tech sectors. If you’re new to the technology industry it’s essential to have social media profiles as online marketing, engaging with customers and tracking competitors are just a few of the benefits to be reaped from the phenomena that is social networking. Below are few reasons why you should use social media for technology companies. [Read more…]
With the rise of Google+ Facebook is not as popular as it used to be. Still with millions of users ignoring it is a big mistake. I think the most important things is to understand your target audience. People who are using Google+ actively are early adopters and people who are into marketing and tech. If that is not your target market then Facebook is still your best bet. So lets take a look at some ways to get targeted traffic from Facebook.
Facebook advertising is definitely more cheaper than Adwords. Also they have some very good targeting options. This is probably one of the easiest ways to get targeted traffic from Facebook. As with any advertising medium you have to be smart about how you use it. A large portion of Facebook users are there to do some casual browsing and they do not have an intent to buy stuff. So if you’re trying to sell stuff you’ll have a hard time in Facebook. Instead use it to build your brand and to make a first impression for the users. This is probably the best way to increase your Facebook likes as well.
Facebook advertising is especially useful if you’re doing business globally. Facebook advertising is very cheap in some parts of the world and you can use this to increase your visibility and make you look like a trusted source in your niche.
Probably one of the least used methods to get traffic from Facebook but a very powerful one if used correctly. They are very similar to Google+ communities but for some reason they never get the attention that Google+ communities got. Keep in mind that the Facebook group administrator has the option of messaging all the members of the group. So becoming a group administrator is like having your own mailing list. Spend some time building an engaging group and you’ll be getting social traffic from Facebook in no tie.
Recently I sent a mass message to all the members of a group which I was an administrator. It wasn’t an affiliate link but rather a link to the review I have done of a product and of course the review had an affiliate link ;). At the time I sent the message the group had 997 members. I had 48 visits from Facebook the day after that and I had made two sales which amount to 104$. Thing to notice is I didn’t spend a cent to get traffic and I only spent about 5 minutes writing a brief description ( I have already written the review ) before sending the message.104$ is not bad for 5 minutes work 🙂 .
Now the trick is to not to abuse this and to provide useful and informative information so people in the group wont leave it for a better group. Nurturing and maintaining a group is not an easy task but you can add few more trusted members as admins to make your task easier.
Tagging Other Pages
This is a tricky balance because you don’t want to tag your competitors and send traffic there way. So you need to find pages with a relevant audience but that isn’t a direct competitor. For example if you’re selling a web based software then tagging a relevant tech page in your status update is a good idea. The key thing here is relevance because you’re looking to get targeted Facebook traffic.
If you’re targeting other pages make sure to create a good looking status update. The follower of those pages will see that you have tagged them and some will come to check out your post so having a professional looking one is critical for the success of this method.
How Do You Get Targeted Traffic from Facebook
I have mentioned above all the things I do to get targeted Facebook traffic but I’m sure there are plenty more. So do share them in the comments and give a helping hand.