When it comes to Search Engine Optimization (SEO), the seemingly endless amount of Google updates – going by the code names Panda and Penguin – have meant that many websites across the world have suffered in search. But if you follow some simple steps it’s not hard to future proof your SEO efforts.
From duplicate content and spammy links, to directory submissions and over optimized keywords, it seems that Google is on a mission to provide its users with the best content on the best sites. As a new start-up business looking to be higher in search, you may be wondering where on earth you start! [Read more…]