Last Monday I started working for Cinergix as an Internet marketing specialist. In a country like Sri Lanka where it is hard enough explaining what a software engineer does, it is very tricky to explain Internet marketing specialist designation. The first question is usually about the company and what they do. I explain they create online diagramming tools. Many have no idea what that means, and some get it after mentioning that it is similar to Microsoft Visio. The next question is what I do in the company. I mention search engine optimization, social media marketing, blogging etc and they mostly get a blank look in there faces. Very few even bother to ask and clarify what the words mean. In a country like Sri Lanka where the Internet penetration levels are just above 10%, its no wonder most people have trouble understanding these terms [Read more…]
In one of my past presentation at Refresh Colombo I talked a bit about SEO in Sri Lanka, but only a few really understood the concept. The search engine industry is growing in Sri Lanka but it still very few businesses are using it effectively to increase their sales. Most of the SEO companies are working with foreign companies who want to outsource SEO to Sri Lanka or global businesses that have a footprint here in Sri Lanka.
The number of people using the Internet to search for products and services in Sri Lanka are rising everyday. So if you manage to rank well for your desired keywords you can beat your competitors easily. Depending on your market the increase in sales can be up to thousands of Rupees. So SEO is definitely something you should consider in your marketing plan. [Read more…]