An important part of any small business SEO strategy is backlinks, or external websites that link back to yours. The more back-links you have, the higher search engine rankings will ultimately be.
But how do you get other people to link to your online business space? If you want your business to be a success, using the following tips can provide a big boost in traffic to your website and help you expand your business, too.
One convenient way to start building back-links is to start small and to approach people and businesses in your local community first. Enlisting the aid of local newspapers, magazines, and the chamber of commerce can be a great way to start your back-link campaign.
Getting your company onto review sites that post information for local customers, like Yelp or Angie’s List, is also a great way to grow your site’s customer base and your back-links.
As an added bonus, 88% of consumers trust reviews as much as they would a personal recommendation from a friend or family member, so you can build your back-links and your credibility all at the same time.
Engage with Your Audience
No matter what kind of business you have—whether you sell computer software, write jingles, or design websites—there’s a target audience out there that you want embracing your brand. Don’t shy away from engaging with them. Instead, you should be encouraging customers to provide feedback on your business. Make sure to highlight all of the constructive comments that you receive to let your followers know that you are listening to them. Consumers that feel like companies care about their needs and their opinions are much more likely to remain loyal to your brand and to recommend your brand to others.
Everyone loves the challenge of a competition, especially if there’s a prize for them if they win. Use that ambition and drive to your advantage when engaging with customers. If your business is product oriented, host a giveaway or a contest. Additionally, offering a little incentive for people who sign up for an email subscription or follow you on social media—maybe in the form of exclusive content or discounts—is also an easy and effective way to get more people to feel more connected to your brand.
Report Broken Links
When expanding your digital presence beyond the local market, look for other sites in your industry that have broken links, and then be sure to report those broken links to the sites’ webmasters. Especially when links to a competitor’s site is down, you have a golden opportunity to swoop in and fill that void with your own generated content. Because you are doing the webmaster a favor, chances are they will be happy to reciprocate the goodwill by including your content as their new source.
Lend Your Expertise
If you have a lot of experience in your industry, be sure to share that knowledge with your community. Offer to write guest articles for blogs or other pertinent sites. Becoming an interview source for industry publications is also a great way to create an authoritative voice that will pique interest and ultimately bring people to your site for more information.
If you aren’t up for writing your own blog, leave thoughtful comments on other industry blogs, and be sure to include some links! This strategy has become less effective in recent years, as comment sections have been overrun by spammers. But when done tastefully, linking back to your website in a comment is still a viable means of building links that should not be overlooked when you are developing your link building plan.
Infographics and Images
Not every business has the time or resources to create their own infographics, but those who do have an added bonus when it comes to link building. Industry information such as trends or statistics work great and are much more engaging overall when presented visually. Highly useful and attractive images often get picked up by bloggers or industry analysts and will usually be credited with a link back to your site.
Tutorials and Other Linkable Assets
Your website doesn’t need to only be about your products. While that is the core of your operation, don’t be afraid to expand into multimedia assets. Create diagrams showing how to use your products, share videos of customers with your products, or make videos that compare your products to those of your competitors. Users are much more likely to share this sort of content on social media, which will in turn drive their friends and family back to your site.
Get Experts Involved
People are more likely to be invested in your website if there is some authoritative weight behind your words. If you know an expert in your field, ask them to write a few words for your site. Many of these experts will have an established following who will want to check out your site as a way to get more information from their favorite source.
Research Competitor Strategies
Finally, make sure that you take the time to see what competitors in your industry are up to, and then do the opposite of that. Following trends is never going to help you stand out. Providing something unique, on the other hand, will not only garner interest from people, but will also inspire them to share what they find with others as well.
There are even more strategies that marketing companies like Coalition Technologies recommend, and incorporating as many of these strategies as you possibly can into your marketing strategy will help you grow your online presence quickly and effectively.
Many of these ideas are ongoing processes that must be done continuously in order to ensure that new clients keep coming your way and that old clients keep coming back. Whatever you do, don’t slack off and don’t give up. Every bit of link building that you accomplish will make an important difference in the online presence of your company.
Author Bio: Carolyn Clarke is a freelance writer from Los Angeles, CA. She specializes in best marketing practices. In her spare time, she enjoys painting and making DIY crafts with her two daughters, Emily and Evelyn.