While SEO is one of the most efficient and cost effective ways to drive tons of targeted, organic traffic to your site, too many companies improvise themselves as SEO experts these days. This can be confusing to business owners who are new to this marketing method and can prove to be very costly in the long run. In this article, we’re going to cover five basic factors everybody should look in a good SEO service provider. [Read more…]
An important part of any small business SEO strategy is backlinks, or external websites that link back to yours. The more back-links you have, the higher search engine rankings will ultimately be.
But how do you get other people to link to your online business space? If you want your business to be a success, using the following tips can provide a big boost in traffic to your website and help you expand your business, too. [Read more…]
If you’re into A/B testing then “Experiments” in Google Analytic are a great way to go about it. However one of the drawbacks in experiments is you can only use measure one goal during the experiment. This is alright in most cases because you’re usually testing one thing like CTR or number of signups. But once in a while you need to come up with ways to track multiple goals for a given experiment. We can’t connect multiple goals to an experiment, but what we can do is adjust the goal/create a new goal to measure multiple outcomes. [Read more…]
Cheap SEO has a bad name in the SEO industry. This is understandable because there are hundreds of SEO companies that are sending spam emails offering cheap SEO services and higher Google rankings. But just because it’s cheap doesn’t mean it’s bad. The same SEO service provided in USA can be provided for a far lesser price in India. Why? because the cost of living is comparatively low.
Before going any further check out the SEO pricing around the world study done by Moz. It’s a very detailed guide looking at types of services provided, payment models, employee numbers and a whole lot more. But we’ll just focus on the price for this article. The most common price per hour was in $76-$200 range. Below chart show the percentage of companies that offered various prices in different regions.
If you’re doing SEO for a living you’ll know that vast majority of your clients think of it as a magic bullet to all their traffic problems. This is why managing client expectation is critical for the success of any SEO project. SEO industry as a whole have suffered because of hollow promises like guaranteed first page rankings. Below are few things I do to manage client expectations which you can easily include in your SEO projects. [Read more…]