If you’re into A/B testing then “Experiments” in Google Analytic are a great way to go about it. However one of the drawbacks in experiments is you can only use measure one goal during the experiment. This is alright in most cases because you’re usually testing one thing like CTR or number of signups. But once in a while you need to come up with ways to track multiple goals for a given experiment. We can’t connect multiple goals to an experiment, but what we can do is adjust the goal/create a new goal to measure multiple outcomes. [Read more…]
Cheap SEO has a bad name in the SEO industry. This is understandable because there are hundreds of SEO companies that are sending spam emails offering cheap SEO services and higher Google rankings. But just because it’s cheap doesn’t mean it’s bad. The same SEO service provided in USA can be provided for a far lesser price in India. Why? because the cost of living is comparatively low.
Before going any further check out the SEO pricing around the world study done by Moz. It’s a very detailed guide looking at types of services provided, payment models, employee numbers and a whole lot more. But we’ll just focus on the price for this article. The most common price per hour was in $76-$200 range. Below chart show the percentage of companies that offered various prices in different regions.
If you’re doing SEO for a living you’ll know that vast majority of your clients think of it as a magic bullet to all their traffic problems. This is why managing client expectation is critical for the success of any SEO project. SEO industry as a whole have suffered because of hollow promises like guaranteed first page rankings. Below are few things I do to manage client expectations which you can easily include in your SEO projects. [Read more…]
Is you business outsourcing various parts of your digital marketing to various companies? If your SEO is handled by one company and social media marketing is handles by another company then this disjointed digital marketing effort can hurt your business. Why? Because search, web design and social are not separate entities anymore.
For example take a look at the search engine ranking factors report compiled by Moz, one of the leading authorities when it comes to digital marketing. If you look at the report you’ll see the correlation between social metrics and higher rankings. The following social factors had a strong correlation with higher rankings. [Read more…]
I often get emails asking for SEO quotations. In general they fall into two types. The first type is people asking for SEO packages which are made famous by SEO companies. The second type are the ones who send a set of keywords asking for first page rankings. In this post I’m going to focus on the second type.
When someone sends me a keyword list 99% of the time they are highly competitive keywords. It usually takes few months to rank for competitive keywords and take an equal amount of effort to maintain those rankings. [Read more…]