Email marketing in Sri Lanka is on the rise with daily deals sites leading the way in making use of it as a marketing and sales channel.
However there are still many businesses in Sri Lanka who do email marketing the wrong way and suffer heavy losses because of it.
When it comes to email marketing one of the biggest mistakes made by Sri Lankan companies is buying email lists and hoping for a quick turnaround. Needless to say these usually end up as a failure because of many reasons.
Usually a list of around 250,000 Sri Lankan email addresses can cost between Rs. 20,000 to Rs. 40,000. Assuming at least 20% of the list open the email this sounds like a bargain. But the reality is less than 1% open the email and even less take any action based on the email. Now that’s a waste of money if there ever was one. Why such a low open rate? Keep reading. [Read more…]