In one of my past presentation at Refresh Colombo I talked a bit about SEO in Sri Lanka, but only a few really understood the concept. The search engine industry is growing in Sri Lanka but still very few businesses use it effectively to increase their sales. Most of the SEO companies are working with foreign companies who want to outsource SEO to Sri Lanka or global businesses that have a footprint here in Sri Lanka.
The number of people using the Internet to search for products and services in Sri Lanka is rising every day. So if you manage to rank well for your desired keywords you can beat your competitors easily. Depending on your market the increase in sales can be up to thousands of Rupees. So SEO is definitely something you should consider in your marketing plan.
Although SEO is Sri Lanka is a growing industry you should be very careful when hiring someone to optimize your site for search engines. Because it is not only about ranking well in search engines. It involved analyzing your traffic, creating targeted content relevant to your market, improving the usability and bounce rate of your site and a whole lot more.
Unfortunately, there are many web design companies/web designers who offer SEO services that only focus on rankings. Most of them add some meta description tags, add keywords in the title and hope for the best. This might work for keywords with low competition, but for competitive keywords that bring sales, this simply won’t work.
What Businesses Can Benefit from SEO in Sri Lanka
Almost any business can benefit from some basic SEO, but for competitive keywords, you need to go beyond the basics and conduct a full SEO campaign. Whether or not to conduct an SEO campaign is dependent on many factors. Your business type, your target market, your audience and many other factors determine the effectiveness of SEO for your business.
In Sri Lanka where SEO is ignored by many companies, even ranking for a low competitive keyword can mean sales in millions. For example, I know a company that landed a deal worth millions of rupees simply because they ranked for the search term “investment partner in Sri Lanka”. And I know for a fact that it’s not a competitive keyword.
Here’s another example of someone who’s in the overseas studying niche. If you ever tried to go abroad for studying you’ll know that it’s an expensive process. Because it’s a lucrative business with high profits many companies are involved in it. And most of them go down the traditional path of giving leaflets to A/L students. But thousands of more students search online for these opportunities and very few companies take advantage of that. Study overseas from Sri Lanka, study abroad from Sri Lanka are few keywords that are ripe for the pickings.
A good SEO will not only help you to go up in search engine rankings but will help you find profitable keywords as well. If you don’t have huge amounts to spend on SEO you can start by going after long tail keywords with some minimal SEO. And from the revenue generated from that traffic go for a sustained SEO effort. It’s important to remember that SEO isn’t something you can do once and forget about for a while.
Early Bird Catches the Worm
If you’re uncertain about whether you can benefit from SEO get in touch or consult a good SEO freelancer/company. A high percentage of Internet users in Sri Lanka belong to the young adult’s category so in general if you have a product that caters to this market then you are more likely to benefit from SEO services.
SEO is a long-term investment where you can benefit from rankings for years to come. Since I rank well for search terms like “SEO Sri Lanka”, “SEO Company Sri Lanka” I get numerous requests to optimize websites. But in most cases, they want to see quick returns and many are unwilling to invest for more than two-three months. Financial difficulty is one reason for showing reluctance but mostly it’s a matter of them not understanding the process.
Remember that few Sri Lankan companies are really utilizing SEO up to now so if you get in early you can dominate search results for years to come.
Make Sure to Hire a Professional for SEO
When consulting I come across numerous clients who’ve got burned by their previous SEO providers. This is the reason why I do a link audit for any client that has done SEO before coming to me. Bad SEO will not only get you poor results but it can harm your sites rankings permanently. And in a worst case get your site completely removed from search engines.
Search engine optimization is a constantly evolving area with new changes happening to ranking algorithms frequently. Methods used two years ago will not work now so it is important to hire a professional that’s in touch with the latest trends. Hence your web designer might not the best choice.
Although building backlinks is still important there are many other factors that contribute to search engine rankings. In fact getting traffic only from search engines can be a bad thing because that means people are not recommending your website and not sharing your website in their social networks. This is why it is important to hire someone who knows about all aspects of SEO like link building, on-site optimization, conversion optimization and local SEO.
Choosing SEO Company in Sri Lanka
If you are looking for an SEO company in Sri Lanka be sure to check out if their website meets the required standards. Do they rank in search engine for keywords like “SEO Sri Lanka”, if they cant rank for those keywords how can you expect them to rank your website? SEO in Sri Lanka is done mostly by web design companies and most of the time they will submit your website to few directories and that’s about all the optimization you will get. Don’t go for the cheaper options, but go for the best option available to you. There are some good SEO agencies in Sri Lanka that mostly cater for international clients, so for small business hiring them could be beyond their budget. Another good option is hiring SEO freelancers who are more within small company budgets.