While SEO is one of the most efficient and cost effective ways to drive tons of targeted, organic traffic to your site, too many companies improvise themselves as SEO experts these days. This can be confusing to business owners who are new to this marketing method and can prove to be very costly in the long run. In this article, we’re going to cover five basic factors everybody should look in a good SEO service provider.
1. A Successful Website
If a company claims that they can skyrocket your search results to the first page of Google no matter your niche, but their website isn’t ranked favorably, this should immediately raise a red flag. If the company’s website isn’t performing well in their own community, then how do you expect them to give you results? Also, it would be wise to check the quality of their content, including their blog and social media pages, to see how relevant and useful it is. This should give you a general sense of whether this service provider is genuine or not.
2. Extensive Experience
Anyone can just set up shop and proclaim themselves to be SEO experts these days. But just because they have a spiffy website and look nice on paper, doesn’t mean they can help you. An experienced SEO expert will be able to find the faults with your website in seconds and give you the correct course of action to take. Make sure that the person or company you’re thinking of hiring has solid references and a good track record in their community.
3. A Clear Understanding of all Aspects of SEO
Many people will claim to be SEO experts, but will only focus on one aspect of SEO. And what’s even worst, is that the SEO method they might be using may be completely outdated. Take link building for instance. At one point in time, link building was the end all be all of SEO. But today, a well rounded SEO expert should be well versed in off page optimization (link building), on page SEO (proper usage of HTML tags and keywords) and technical SEO (site structure, making the site easily accessible to search engines, etc.). Only if they are well versed in all these areas will they be able to offer a complete solution for your business.
4. Perspective and Knowledge
While SEO concentrates specifically on search engine results, there are many more things that affect how well search engine traffic performs. Today, SEO experts should have solid knowledge of things such as human psychology, basic marketing principles, understanding of various cultures and how to adapt marketing efforts to different audiences. They should also know the ins and outs of social media, as social signals are playing an increasingly bigger role in search engine results, web development, web analytics and more.
5. Willingness to Teach
It’s funny how many “SEO experts” will shy away from discussing any details about their SEO strategies to their clients. That is usually a clear cut sign that you’re dealing with someone that shouldn’t be trusted. More often than not, these SEO service providers either use methods that are completely obsolete or that are simply not worth the price. A good SEO provider should be able to explain in details what they will do for your website and should always be there to answer your questions about how things are progressing.
These are all crucial things that you should be looking for when picking a SEO company. Make sure that they have good SEO results, are reputable and well respected in their community, have significant experience in all aspects of SEO and are willing to answer all of your questions and guide you through the process.