Are you hungry? Do you want to do something interesting? Are you searching for a place that can satisfy your lifestyle needs? These are questions raised by 50% of Americans on a daily basis. Add in emotions like feeling frisky and hopefully I get to stay in a good hotel, and you will be amongst 95% of the crowd. Most of these users register with daily deal services like Living Social and Groupon. These services help them bag amazing deals and discounts from the comforts of their home! According to a recent study, 35% of Americans with smartphones are registered members of Living Social and Groupon.
To be very specific, Groupon has become extremely famous in the past few years. It enjoys more than 9 million active mobile users. Experts consider Groupon as the powerhouse of daily deals. It helps both businesses and customers get what they want. Mobile users are able to reach what they want, right away using Groupon. The daily deal service company is experimenting so many new features. For example, it’s standard mobile application called “Groupon Now” was a great success. People who come up with the phrases “I want food” and “I am terribly bored” often reach out to Groupon Now.
Groupon’s Positive Sales Figures
Indeed, Groupon has seen massive returns from its mobile application. Very few users opt for the company’s website. To be more precise, around 50% of Groupon’s sales can be attributed to its mobile application. According to a survey that was done in December 2012, nearly 50% of Groupon’s income comes only from mobile users. That means, the brand should invest more on its mobile interface. An improved, efficient and sophisticated mobile interface will improve the company’s sales in the long run. Moreover, the number of people with smartphones has increased drastically in recent times. This will definitely result in better business for daily deal services like “Living Social” and “Groupon”, to get Groupon discount use Daily Deals Coupon.
How Does Groupon Work?
The setup of deal discovery and redemption is very intuitive in Groupon. The company has grown with a dominant workforce of 6000+ employees. Currently, the brand’s net value is around 25 billion USD. Even though the deep-discount space is filled with tens (if not hundreds) of active players, most users prefer Groupon and Living Social. That is because they come across many good price deals. Every now and then, there are 50 to 60 percent discounts in the mobile application. In fact, travelers use Groupon coupons when they fly to other destinations.
The Ultimate Bottom Line
The trend for mobile applications like Groupon is promising. The value of daily deals in the app has increased from 873 million USD in 2010 to 4 billion USD in 2015. If this continues, there is no turning back for Living Social or Groupon! Most metro regions are covered by the benefits of these daily deal services. Indeed, they are here to stay and attract more mobile users.