Accelerate Mobile Pages have taken the world of Google by storm. We all know how important mobile is for your SEO and Google has placed even more importance on mobile with the introduction of AMPs.
When looking in mobile SERPs you will find a little lightning bolt symbol next to some listings. These listings are AMPs and they tend to always show up at the top of the search engine. Therefore, if your business has the opportunity to create an AMP, it should certainly be on the top of your to-do list.
According to SEO Shark, AMP is an initiative that helps to increase user mobile experience and increase your page views. It helps make your page load very fast for mobile devices and we all know how important speed is for both user experience and Google.
These pages are cached on Google’s cache as this help to make the page load even faster. As well as this, it loads content (i.e. the important stuff and users actually came to your site for) first while images/ videos and any advertisements load afterward.
Let’s take a look below at some of the ways that creating an AMP for some pages on your website will help improve your SEO with these rules:
1. Quicker Page Loading Time For Mobile Users
There are now more mobile users than there are desktop users. Therefore it is important to keep everyone happy and with different users having varying behavior, this is becoming increasingly difficult.
However, there is one sure fire way to keep mobile users happy: have a fast loading page. This is exactly what AMPs do. These days users are getting more and more impatient and they are waiting less time for a page to load before exiting.
Most mobile users are now only waiting about 3 seconds before leaving the page, which contributes to your bounce rate. With only a few seconds to work with load time becomes an important factor for Google. AMP offers almost instant loading speed for mobile users.
While speed may seem like an insignificant factor for some it actually has quite an important knock-on effect. The faster you load the greater your chance of holding a high ranking and subsequently getting more eyeballs on your listing.
When users do click on your listing they are more likely to stay engaged and have a positive experience. This is because you are giving them what they want without having any wait time.
Statistics Google gathers from users, like bounce rates, the number of pages visited and length of time spent on a page also contribute to improving your rankings. So you can now see just how much of an impact speed really does have for your website.
2. Mobile Friendly and Responsive Site
These are two big factors that Google takes into consideration when ranking a website as well as the overall organic performance of your site. AMP helps to make your site both mobile friendly and responsive. As we touched on before, it is all about user experience, you need to do all you can to keep them happy!
If you are not sure where to start, try using Google’s Mobile-Friendly Test as Google will analyze your website and give you guidance and suggestions on how to make your website more responsive and mobile friendly.
3. Reduce Bounce Rate
As talked about in the first point, AMP makes your site load faster. This also works to improve your bounce rate. Your bounce rate improves because fewer users are exiting your site before it even loads because it is taking too long. Generally speaking, the faster your page loads, the lower your bounce rate will be.
Your bounce rate is a user experience metric that Google looks at. If your bounce rate is too high this shows Google that you are not giving users a positive experience. The acceptable bounce rate changes from industry to industry, so it is best to conduct research to see what your ideal bounce rate is.
AMPs are a new and shiny feature that allows certain listings to be shown up at the top of the results page. But it is important to take AMPs seriously and only use them if they are relevant to your business.
An AMP really only includes the minimum features possible and is more focused on the content. You should take a look at all the pages on your website and identify the most important landing pages and start the AMP process there. See how it works for those pages before moving on to others.
Remember it is all about effort versus reward. So don’t spend too much time if you don’t think you are going to see all the results you want. This is why it is a good idea to start with a couple of pages and analyze those results before taking the next step.