Digital marketing is getting much better by being more personalized, customer specific, real-time interactivity and systematic than ever before. At the same time, you see no sign of direct mail being disappear. With the new technological advancement and inventions powered with real-time reports, maximum reach with no time, is direct mail competent enough to survive these digital strategies? Yes, direct mail marketing strategy is still relevant, timely, customer focused and contemporary method to connect with existing customers and prospects. [Read more…]
With all the talk of social media marketing these days, you may think Email marketing is in deep water. But a study by a predictive analysis firm Custora says otherwise.
Email marketing has proven to be more effective than both social media marketing, as well as direct mail and banner ads. But the success of an email marketing campaign depends on a lot of factors, one of which is the time at which an email is sent.
You may not think it is that important at first glance, but emailing during the client’s top engagement times may increase the Email open rate by as much as 6%. Since an average email open rate is around 20-30% this is a big deal. [Read more…]
Email marketing has become one of the most effective ways for marketers to market products to potential customers and to strengthen their relationship with existing ones.
However, the success of a marketing campaign lies in a lot of factors, of which one of the most important is the emailing frequency.
Sure, a marketer should update the customer regularly on his products and promotions, but he should also know how many times an email should be sent. [Read more…]
Do I need a social media specialist ? That’s a questions faced by many small to medium sized businesses. Most of the time social media is handled as part of marketing or in case of small businesses by the owner. This is understandable to an extent because of tight budgets and relatively low understanding of social media benefits. Hopefully these 3 reasons will convince you to hire a specialized social media manager. [Read more…]
Is you business outsourcing various parts of your digital marketing to various companies? If your SEO is handled by one company and social media marketing is handles by another company then this disjointed digital marketing effort can hurt your business. Why? Because search, web design and social are not separate entities anymore.
For example take a look at the search engine ranking factors report compiled by Moz, one of the leading authorities when it comes to digital marketing. If you look at the report you’ll see the correlation between social metrics and higher rankings. The following social factors had a strong correlation with higher rankings. [Read more…]